Viacom Inc ANALYST, NICKELODEON RESEARCH in New York, New York
Overview and Responsibilities
The Research department at Nickelodeon does analytical research for linear television, using Nielsen data to assess the health of the network and specific programs.The Analyst will be responsible for handling day to day requests and maintaining daily, weekly, monthly and quarterly performance reports across all Kids and Family group channels including Nickelodeon, Pre-School on Nick, TeenNick, Nick Jr and Nicktoons.
Produce weekly, monthly and quarterly standardized ratings reports for all K&F channels
Collect, analyze, and interpret Nielsen ratings data on Nickelodeon channels and key competitors
Track industry trends and competitive landscape developments
Support research needs for internal clients: programming, marketing, consumer products, press and finance
Create audience analyses that will optimize our programming strategies and ratings
Support manager and director with special projects/presentations
1 year of experience in TV ratings research. Strong internship experience is valued.
Advanced Excel and PowerPoint skills a must
Strong analytic abilities, as well as excellent communication skills
Highly organized multi-tasker, ableto work well under pressure, and meet tight deadlines
Proficient knowledge of TV industry, Nielsen ratings, and media math
Experience with Nielsen systems
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