Youngs Market Company Infinium Spirits Portfolio Manager - Fratelli Branca - New York in New York, New York
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Are you passionate about spirits? Do you love to meet new people and share your knowledge and passion for spirits? If so, join our best-in-class, Fratelli Branca Portfolio Manager team, for the once-in-a-lifetime opportunity to represent some of the top brands in the industry!
Our Fratelli Branca Portfolio Manager team, is a fast-paced, passionate, and high-performing team of sales and marketing professionals. We ignite brands. We have fun and love what we do. The Fratelli Branca Spirits portfolio of brands includes: Fernet-Branca, Antica Formula, Brancamenta, Punt e Mes, Caffe Borghetti, Carpano Bianco, Carpano Dry, Candolini Grappa and Borghetti Sambuca. We have an extremely ambitious growth agenda on the portfolio, led by “big bets” and increased marketing activity as well as innovation.
Infinium Spirits is on a mission to find a passionate Portfolio Manager to be the face of the Fratelli Branca portfolio. The Portfolio Manager will serve as the face of the brands to support the on-going brand awareness building efforts and achieve marketing objectives through the successful development and implementation of consumer and bartender engagement activities. The ideal candidate will be winning the hearts and minds of the on-premise opinion leaders and industry, ultimately with the goal to amplify sales of the Fratelli Branca unique portfolio of brands in their respective market.
Industry: Wine, Spirits, beverage alcohol sales
Amplify the Fratelli Branca’s consumer and trade reach through education, trial, and awareness at the customer/distributor/trade level.
Ingrain yourself in the bar and restaurant community, maintain a positive pulse for the brands, and be the local brand and category expert.
Develop and maintain relationships with key accounts, drive Fratelli Branca Portfolio distribution and menu listings on behalf of the brand, and continue momentum through training, event execution, sampling, and account activation.
Participate in distributor ride-alongs.
Identify competitor trends as well as category trends.
Develop local programs to create buzz within the market, either collaboratively with the marketing team or individually.
Establish brand presence at key social occasions to influence the on-premise opinion leaders.
Develop and maintain social media presence and personal voice to promote the brands.
Develop specific goals and target accounts based on market dynamics.
Identify key market influencers, establish relationships in person and online, and maintain positive relationships after market visits.
Introduce brand stories to customers to heighten the emotional connection to the brands.
Educate customers and trade on the brands, demonstrating a thorough knowledge of the category, brands, history, production, and taste profiles.
Communicate issues, opportunities, and market intelligence/insights with appropriate management through written, electronic, and verbal means.
Record all activity and feedback adhering to monthly deadlines and share learnings that can be helpful to building the brands and improving sales effectiveness. Be the eyes and ears in your territory.
Demonstrate responsiveness, integrity, and trust, while conducting yourself in a professional and responsible manner at all times as you must always be a positive reflection of the brands.
3-5 years of industry experience
Entrepreneurial minded, charismatic, and articulate.
An engaging story-teller and entertaining host with a commercial mindset.
Proficient in Microsoft Office (Excel, Word, PowerPoint, Outlook).
Ability to build and maintain relationships with accounts as well as within communities and organizations.
Resourceful and understands how to get things done by leveraging opportunities against multiple resources.
Ability to work with management, colleagues, and customers throughout the business and industry at every level.
Experience managing a budget.
Excellent verbal and written communication skills are a must.
In-depth understanding of the on-premise account universe in activation neighborhoods.
PHYSICAL REQUIREMENTS: (These are required to perform the essential functions of the job with or without accommodations)
Must have a valid driver’s license, acceptable Driving Record and be able to drive/travel through the designated market.
Willingness to work unconventional hours (nights, weekends, etc.).
Ability to carry weight in excess of 40 lbs.
Ability to pick up and transport POS, event equipment, product, etc.
Ability to sit/stand for prolonged periods of time.
Must possess a valid state driver's license.
Must have a clean Motor Vehicle Record
This job requires the use of your personal vehicle of which you will be reimbursed for business related driving expenses.
This job requires a person to be 21 years of age or older.